How Voysey Brands Supports Artisan Craftsmanship Worldwide

In today’s interconnected world, brands have more opportunity than ever to share their stories across borders. At Voysey Brands, that global reach is built on a foundation of respect for craftsmanship, culture, and local expertise. As a modern house of high-end brands, Voysey champions artisan makers, from Portuguese jewelers to Finnish designers, ensuring that each brand’s unique heritage is celebrated and elevated as it grows on the world stage.

A Global House of Brands, Rooted in Tradition

Voysey Brands is a 21st-century house of high-end brands built on a founding principle: that the future of global commerce lies in authenticity, quality, and storytelling. Each brand in its portfolio, be it Krua, Magisso, or Fyn & Fia, reflects a distinct identity shaped by its founders and community.

Voysey Brands focuses on preserving each brand’s cultural and artisanal essence. Whether it's Portuguese jewelry or Scandinavian homeware, Voysey builds brands by amplifying what makes them special, not stripping it away.

Portugal's Jewelry Legacy: Krua and the Power of the Handmade

Among the most compelling examples of this philosophy is Krua Jewellery, founded in Lisbon by Diana Viegas Moreira. Acquired by Voysey in 2024, Krua is known for its thoughtful, handcrafted pieces made with Silver 930 and 24K gold plating, adorned with natural topaz gemstones. But what truly sets the brand apart is where, and how, it’s made.

Krua Jewellery works with local artisans and workshops in Portugal, many of whom have honed their craft across generations. These makers bring both cultural knowledge and technical mastery to each piece. Rather than shifting production, Voysey Brands is committed to maintaining this local manufacturing ecosystem, a decision that underscores its long-term vision and respect for craft.

The recently launched Sintonia Collection, which celebrates balance and harmony through color and form, is a shining example. It’s not just jewelry, it’s a narrative of Portuguese artistry made visible to customers across Europe, and the U.S.

Finland's Functional Design: Magisso and Nordic Innovation

In another part of the world, Magisso, a Finnish design brand, tells a different yet equally important story. Rooted in Helsinki’s minimalist design philosophy, Magisso has spent over a decade redefining the intersection between form and function. From self-cooling ceramics to elegant kitchen tools, its products reflect Nordic innovation, longevity, and simplicity.

Voysey acquired Magisso in 2024, drawn to its award-winning products and its strong connection to local design culture. Rather than repositioning the brand for mass-market appeal, Voysey Brands leaned into its Finnish design heritage, reinvesting in product development, design refinement, and storytelling that speaks to the original Magisso ethos.

Modern Craft Meets Material Innovation: Fyn & Fia’s Expansion

Originally founded in 2018 by Canadian designer Katie Carpenter with a focus on iconic swim trunks, Fyn & Fia has since successfully expanded into handbags, jewelry, and watches. This growth now includes a pioneering effort to work with local artisans in Mexico and Portugal to source cactus and pineapple leather, durable, beautifully textured plant-based materials used for crafting elegant new bags. Spearheaded by Voysey Brands, this initiative supports agricultural communities and artisans while elevating the brand’s material narrative. Fyn & Fia’s evolution exemplifies how a brand can remain rooted in its coastal, 'good vibes' heritage, even as it innovates with global craftsmanship and forward-thinking materials

Through Voysey Brands operational support and expanded distribution network, Magisso is now reaching new markets while staying grounded in the values of Nordic functionality and enduring design. Its expansion isn’t about dilution; it’s about translation, bringing Finnish design to a wider audience while preserving the language of its origin.

The Operational Engine Behind Artisan-Led Brands

Behind every product, Voysey Brands provides a robust operational backbone that allows artisan-led brands to flourish at scale. This includes:

• E-commerce execution and optimization

• Product development and design support

• Supply chain management

• Creative Production

• Customer service infrastructure

This full-service approach enables brands to grow in complexity and reach, while allowing their creative roots to stay intact. Artisan producers, local designers, and independent studios benefit from this engine, not as a replacement for their voice, but as an amplifier of it.

For example, when Voysey Brands began distributing Krua jewelry internationally, it didn’t alter the handmade nature of the pieces. Instead, it invested in streamlined fulfillment, durable packaging, and global marketing to ensure those pieces, and the stories behind them, could travel farther without compromise.

Longevity in Practice: Small Scale, Big Intention

Supporting local craftsmanship isn’t just about preserving tradition, it’s a philosophy of longevity. Voysey’s brands use carefully sourced materials, and emphasize timeless design. Artisanal goods are naturally long-lasting: they encourage responsible consumption, and are built to be cherished, not discarded.

Krua, for instance, crafts most pieces to order, reducing overstock and supporting the thoughtful pace of handmade work. Magisso prioritizes products that serve real needs and remain relevant for years. At Voysey Brands, this commitment to longevity is a design principle.

By reinforcing these values, Voysey Brands demonstrates that craftsmanship and commercial success can align, building brands that grow without losing their depth or intention.

A Modern Model of Brand Stewardship

What makes Voysey unique isn’t just that it acquires and operates high-end brands. It’s how it does so: by recognizing that authenticity, when protected and elevated, is one of the most powerful drivers of global demand.

Instead of homogenizing its portfolio, Voysey sees value in diversity of expression. Krua’s poetic, nature-inspired jewelry doesn’t need to become anything other than what it already is. Magisso’s Finnish roots are an asset, not an obstacle.

With every acquisition, Voysey formalizes a “Founder Vision”, a shared understanding of what must be protected and what can evolve. This serves as both a compass and a commitment. Even as brands scale, they do so in a way that honors where they come from.

Global Reach, Local Roots: A Blueprint for the Future

In today’s fast-paced consumer landscape, brands often face the pressure to grow quickly and conform to generic norms. But Voysey Brands is proving there’s another way, a modern blueprint where global ambition and local authenticity work hand in hand.

By supporting artisan craftsmanship around the world, from Lisbon to Helsinki, Voysey Brands is building something rare: a portfolio of brands with emotional depth, cultural integrity, and commercial strength.

It’s a business model rooted in the belief that where a product comes from, and how it’s made - matters.